Fresh Store Builder

When we first launched our Fresh Store platform in 2010, it was initially called Fresh Store Builder. Many people still know our product by this name or the abbreviation FSB.

To be honest, FSB was a bit difficult to learn and required some technical skills including FTP, cPanel, MySQL databases and more. It was a zip file that you installed on your own website hosting or server, but it was complicated for most users and caused a lot of frustration when getting started.

In 2021 we recreated the platform from scratch and changed the name from Fresh Store Builder to Fresh Store. We think it’s easier to remember and easier to type!

More importantly, we added cloud hosting into Fresh Store meaning you no longer have to worry about your own hosting or learning any technical skills. This means Fresh Store is now super easy to use, even for absolute beginners!

Our members have already created 1000’s of new Fresh Stores on our new platform in the first 2 months. There are some great case studies and examples we are going to publish soon on this website.

The cloud hosting part is called Fresh Cloud, and it also allows you to create WordPress websites. It gives you a single dashboard to manage your Fresh Stores and WordPress sites.

Fresh Store is available exclusively on Fresh Cloud. There is no longer any files to download or install, like with Fresh Store Builder.

We are excited with what the future holds for Fresh Store. With this new platform, we can add more exciting features faster and connect to more platforms to promote your stores.

Thank you for reading and we hope you enjoy this new chapter as we migrate from Fresh Store Builder to Fresh Store.

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